Community Outreach and Media Specialist Kacie Wright represented the CWPPRA Outreach Team at the Gulf of Mexico Alliance (GOMA) All Hands Meeting in Gulf Shores, Alabama. Like CWPPRA, GOMA highlights the importance of partnerships to enhance the health of the Gulf Coast. Similarly to CWPPRA being made up of five federal agencies, GOMA is led by leaders of the five Gulf States (Texas, Louisiana, Mississippi, Alabama, and Florida) and includes a network of individuals from nonprofits, federal agencies, businesses, and academic organizations throughout the Gulf Coast. At the All Hands Meeting, attendees broke into Priority Issue Teams to address issues such as Community Resilience, Data & Monitoring, Education & Engagement, Habitat Resources, Wildlife & Fisheries, and Water Resources.
Because CWPPRA promotes the value of wetlands and engage the public in the importance of coastal restoration, we attended the Education & Engagement Priority Team meeting. At the meeting, individuals shared new ideas and projects to enhance the Gulf Coast. Team members from the Texas Aquarium shared their work engaging teachers to improve coastal curriculum in schools through NOAA’s Watershed Environmental Education Grants. One individual from the Galveston Bay Keeper detailed her project on changing the behavior of individuals who toss their fishing line into the bay.
The Director of the Mississippi State University Television Center, David Garraway, also presented to the Education & Engagement Team about best practices for crafting effective visual storytelling and going live on social media. Garraway shared the importance of understanding your audience and the message you want to share when creating video content for social media. A key message of his presentation was “show your audience, don’t tell them” when creating videos.
The Education & Engagement Team also highlighted GOMA’s Embrace the Gulf 2020 campaign. Next year is the ten-year anniversary of the BP Deepwater Horizon Oil Spill and the fifteen-year anniversary of Hurricane Katrina. GOMA will highlight the benefits gulf ecosystems bring to the communities along the coast. While these disasters have made us stronger, they do not define our communities. We all live and work along the Gulf Coast because we love it here. During Embrace the Gulf 2020, GOMAis planning 365 facts to share with their network and a blueways-paddling trail throughout all five Gulf States. This paddling trail will encourage people to get out on the water and enjoy the coastal ecosystems all along the Gulf Coast.
The CWPPRA Outreach Team had a great time in Gulf Shores, Alabama, but we are excited to be back in Coastal Louisiana embracing all the new ideas about engaging outreach content and connections with other ambitious groups we formed at the GOMA All Hands Meeting. We are ready to Embrace the Gulf in 2020 and we hope to see you on the Paddle the Gulf paddle trail! We will keep y’all posted as it develops!